From Studio to Screen: “This Is My Time Now” Hits Major Sports Broadcasts
Out Now On All Platforms
This Is My Time Now isn’t just a title; it’s the exact moment the music meets the spotlight.
On October 4, 2025, the track was featured on the MLB on FS1 Pregame, placing Seibold x Riot on the Block directly inside one of the most high-energy lead-ins in American sports television. Pregame is where anticipation lives. It’s where storylines are framed, rivalries are sharpened, and viewers lock in before the first pitch. Sonically, that space demands confidence, momentum, and clarity, and This Is My Time Now delivers exactly that.
Then, on June 18, 2025, the reach expanded globally.
During CONCACAF Gold Cup Match Day coverage, This Is My Time Now underscored one of international soccer’s most watched tournaments. The Gold Cup isn’t just a competition; it’s identity, pride, and pressure on a continental level. The music that lives here has to translate across cultures and borders while still hitting with urgency. The production’s forward motion, paired with its unapologetic statement, mirrors the energy of nations competing under bright lights. Whether it’s used in broadcast transitions, hype segments, or highlight packages, the song reinforces the same message players and fans feel alike: this moment won’t wait.
Together, these placements tell a clear story.
From MLB on FS1 Pregame, a staple of U.S. sports culture, to the Gold Cup, a global stage with millions watching, This Is My Time Now moves seamlessly between worlds. Baseball’s long grind, Soccer’s explosive intensity, have different rhythms but the same truth. This is what a high-level sports sync looks like: music that doesn’t just play alongside the moment, it elevates it. And for Seibold x Riot on the Block, these broadcasts aren’t just milestones. They’re proof of alignment between sound and stage. When the cameras go live, when the countdown hits zero, when the anticipation finally peaks.
This really is their time now.
Lyrics:
Hey
This is my time now yeah
This is my time now ayy
This is my time now, ayy
This is my time now, uh, yeah
Five, four, three, two, one, I hope that you ready
Nothing can stop us, no gate wall or levee
World on my shoulders, no task is too heavy
Five, four, three, two, one, I hope that you ready
Geared up, I'm gassed up It's a foot race, who's faster
There's nobody could ever outlast us
Dripping, you think you can pass us
Straight to the top, I'm a ball out
Yeah, I'm a ball till I fall out
The clock has been ticking, I’m running they wishing
This is my time now, yeah
This is my time now, ayy
This is my time now, ayy
This is my time now, uh
Yeah, ayy
Pushing the limit
Straight to the top, to the ceiling
Call me the villain
They want you to fall when you wininning
Nothing is given Yeah,
I had to put in the work
We out the mud, out the dirt
That's how I know I deserve it
50 big, old chain, sticking like a king
You can't even talk to me
Top of the mountain, I'm out of reach
Up here, I can see everything
You can't extinguish this fire I got inside of me
Go ahead, get up outta your seat, we making history
