When Sound Meets Sport: Seibold x Riot on the Block in NFL Shop’s “This Is What You’ve Been Waiting For” Campaign

Music and sports have always had a natural synergy energy, excitement, momentum. But every now and then, the convergence feels like something more intentional: a moment when a song isn’t just background, it is the message. That’s exactly what’s happening with the NFL Shop commercial featuring Seibold x Riot on the Block and their track “This Is What You’ve Been Waiting For.”

In the commercial, powerful visuals of athletes in motion, iconic game-day moments, and fans in the stands are matched beat-for-beat with the urgency and uplift of the song. You feel the pulse of the track in every cut, every camera angle. It’s more than a music sync, it’s a moment of narrative: “game on,” “the big moment is here,” “you’ve waited, now go.”

For Seibold and Riot on the Block, it’s a huge spotlight, their voices and sound now intimately tied to the emotional peaks of the NFL experience. For fans of the artists, it’s a moment of pride. For broader audiences, it’s possibly the first time the song hits ear synapses tied to adrenaline, stadium lights, and belonging.

Listen to Riot on the Block on Spotify

Listen to Siebold on Spotify

LYRICS

This is what you've been waiting for 
This is what you've been waiting for 
This is what you've been waiting for 
This is what you've been waiting for 

This what you came for
Are you not entertained? 
This is what you're waiting for 
We center stage 
Ain't no better time than now 
Ready your fists going down 
Countdown to the rest of your life 
Showtime, baby turn on the lights 
Gold status greatest of all time 
Look at me shine Yeh yeh yeh 
I got what they looking for every time 
You've been patiently waiting 
Anticipating but you aint waiting no more 
Cause i’m in the building
The building is building, 
I got what you've been waiting for, yeah 

This is what you've been waiting for 
This is what you've been waiting for 
This is what you've been waiting for 
Look at me now, I'm the talk of this town Yeah, 
it's going down 
This is what you've been waiting for 
Look at me now, 
Yea it ain't no doubt
It's going down 
This is what you've been waiting for 
Yeah, it ain't no doubt 
This is what you've been waiting for 
It's going down 
This is what you've been waiting for


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“What Happens Now?” by Seibold x Vanessa Campagna Featured in Love Is Blind Season 9

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Seibold x Riot on the Block Bring the Energy to the Denver Nuggets with “This Is My Time Now”